VPL is the brainchild of New York based designer Victoria Bartlett - and yes, it does stand for Visible Panty Line, meaning that this is lingerie that is designed to be seen - visibility as opposed to invisibility.

It’s the antithesis of lacy, pretty underwear – it’s emphasis instead is on sporty, yet stylish pieces with daring shots of colour.

As designer Victoria Bartlett and business partner Kikka Hanazawa bring VPL to the frontlines of fashion, the world has taken note. In 2006, VPL received the Ecco Domani award, was a finalist for the Fashion Group International Rising Star Award in 2007, and most recently, was a top ten finalist for the 2007 CFDA Vogue Fashion Fund. Furthermore, celebrities such as Gwen Stefani, Jennifer Aniston, Tilda Swinton, Juliette Lewis, and Victoria Beckham have been seen in VPL designs.